How To Get Booked On Podcasts As A Guest Expert

May 12, 2020


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It takes more than just emailing someone and asking to be on their podcast to be a guest expert. You need to prepare, showcase yourself as an expert, and make it easy for the host to picture how you’d serve their audience. In this episode, we share what you need to do to prepare for podcast guesting and some great tips to get booked on more shows PLUS leverage those relationships further for business growth.

 Some tips include:

  • Using a guest podcast booking service.
  • Create a one-sheet – what is it and why it’s important!
  • How to prepare for the show you are pitching.
  • The best way to pitch yourself as a guest expert so they say YES!
  • Is a press page necessary and how is it useful?
  • How you can foster the relationship with the host to leverage your guest experience further.


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Read The Transcripts

Speaker 1 ([12:31]):

Welcome to the Real Estate Investors Marketing Show where we help real estate investors gain more leads, stronger relationships, and more deals through the power of online marketing. So I’m Lyndsay Phillips, your content coach and expert on all things, content marketing for entrepreneurs and real estate investors. And I am blessed to be here with my awesome cohost

Speaker 2 ([12:51]):

blast. That’s awesome. Wow. That was an introduction. Uh, I’m Aaron, who’s a real estate investor and the world’s only exclusive real estate investing, cooperator, and blessed to be here with Lyndsay. We make a good team.

Speaker 1 ([13:07]):

That’s all right. I guess you’re demoted. Uh, that’s all fun and games. Um, so of course, Aaron, we have seen podcasting just explode over the past number of years. And especially now when a lot of people aren’t necessarily, uh, speaking on stages as much, of course in this climate. But a lot of us want to get booked on podcasts and build our expert status and our authority. And so many people just don’t know where to start.

Speaker 2 ([13:45]):

Yeah. Uh, that’s, you know what, I am terrible at podcasts. It’s something I always think I should do. I, and I was actually around when the first wave of podcasts was super popular back in the day. So yeah, podcasts are so good and they’re so popular right now, even more than ever. So let’s help people get booked on podcasts. That’s experts.

Speaker 1 ([14:24]):

Awesome. Awesome. So there are a bunch of things that you need to do before you say, Hey, can I be on your show? Um, and there are some do’s and don’ts and I’m sure you’ve seen a bunch out there. Now the one crucial thing that you need to do is have a one sheet. Um,

Speaker 2 ([14:45]):

do you have one cheater? Uh, no. Let’s say no I don’t. I do kind of,

Speaker 1 ([14:52]):

but it’s out of date that I have to, it’s barely worth the paper it’s on right now to know. Do you have one? I do. I actually just revamped mine a month ago. I mean there’s so many different styles of a one-sheet and just to kind of give the Coles notes version. So basically it’s like an eight and a half by 11 sheet of paper, so to speak, in PDF form and one sheet as the name suggests. I know. So obvious. Um, and it shares your bio and what’s so great about you and your credibility. So like for me, if you’re on MSN and all that stuff, then definitely have it on there. If you’re an author, you know, make sure that you have that on there. Um, and you want to make sure that you put your topics of, um, what your talks or your interview topics would be.

Speaker 1 ([15:44]):

And I definitely recommend having even the questions of what you want to podcast hosts to ask you cause they, that they want to envision what that episode is going to be like. Like, are you really going to help out my peeps? You know, what are you even going to talk about if I have to work and figure out all these questions on my own? I’m just not going to do it. That’s really good. Um, and you’re, you’re totally right, Lindsey. Uh, and I have found in the few times that I have used my one sheet to be a podcast guest is that people literally just read from it. Like they will give them the questions that they’re going to ask you. Those questions. You give them your bio, they will literally read the bio that you give them. So it’s good in some ways. Like, sometimes you’re like, you could get a little more creative.

Speaker 1 ([16:29]):

You know what? Um, but on the other hand, I feel like I’m controlling the conversation, which is exactly what I won’t do. And, and really from a, from a host perspective, cause I’m obviously a host as well and I’ve done plenty of interviews in my day. It’s like when I get a pitch or when I get a one-sheet, I don’t want to have to rack my brain and go to their website and scour it and figure out like, what the heck am I going to ask? What is the topic going to be? How am I going to relate it to my audience? You want to make it as easy as possible. And sometimes I just use it as a jumping point and then I do check out their website and I make my own questions. But Oh man, it’s such a time saver. Hmm.

Speaker 1 ([17:06]):

Yeah, that’s really good. While you’ve motivated me to create my recreate my one sheet, I’d love to tease you. Um, and the other prep work that you need to do is think about what your pitch email is going to be. Now you can send out those pitch emails yourself or have someone on your team or you can even book a guest expert service. So there are people that will get you booked. But, um, I guarantee you they’ll tell you to have a one-sheet and they will create the pitch email. But, um, do you have any like, bad experiences of pitch emails that you’ve gotten that you’re like, Oh sweet Jesus, uh, not for podcasts but I get almost every day on blog posts and articles and whatever. Yeah, it’s crazy. And I find ones that are like crazy long and they don’t give me a one-sheet and they don’t give me a website or they don’t give me a press page to go to. I’m like, ah, forget it.

Speaker 2 ([18:04]):

So what would you consider to be, what if, as a podcaster, what do you consider to be the ideal pitch email that you would like to receive?

Speaker 1 ([18:13]):

Um, signs that they’ve actually looked at my podcast cause I’ve been pitched on topics where I’m like, that doesn’t even relate to my podcast. Do you know what I mean? Is that you haven’t even made the attempt to even understand what my audience or my show messages, um, those that are short and concise and that give me like, Hey, I think your audience would love to hear about this and we could provide value to your audience by sharing, you know, how to do blah-blah-blah. If I get that, I’m like, Ooh, yes, I would like to know that. They would like to know that. And then there’s a link to a one-sheet and their website and if there is a press page bonus, um, but if that information is there and it’s clear and succinct, then I’m like, I’m in

Speaker 2 ([18:58]):

and you’re reminded me of a question that I sometimes get asked as the, as the guest podcast. Um, and that is, uh, if I have any sort of like joint venture type of product or program that the podcaster can get involved in. And I, I haven’t often, sometimes they have, but I haven’t usually. Uh, now is that something that would be important to you as a podcaster or to anyone

Speaker 1 ([19:24]):

that usually that’s a good point. That usually doesn’t get mentioned. Um, until you sort of in the green room, uh, cause you kind of get, you know, feel the person out what their approaches. I mean I always want the guest to have a lead magnet that they want to share because I want them to grow their email list and I also want to share a resource to my audience. Um, and then sometimes they will say, you know, I also have, you know, these paid products and I do have an affiliate program. If you are interested, I’m happy to set one up for you and share it so you can put it in the show notes that I’m like, if it’s a fit then I go for it. If it’s a product that kinda, you know, it just fits the episode and what my audience would like then for sure. Um, but I find asking that upfront in like a pitch or whatever, it feels like it’s too much.

Speaker 2 ([20:13]):

That makes sense. Okay, good. Good advice. Thank you.

Speaker 1 ([20:16]):

Yeah, you betcha. Um, now so you’ve got your one sheet, you’ve written up a good pitch email, make sure that you follow up, make sure that you connect with them on social, cause that piece gets forgotten a lot actually. Um, and then if you do get booked share that you are going to be on the show on social beforehand. Like woo. I’m going to be interviewed by Aaron and Lindsay on the REI marketing show next week. I’m super excited to share blah, blah blah. Um, cause the host will definitely appreciate and make sure that you are open to sharing the episode after it goes live. You’d be surprised how many people don’t share. Isn’t that insane?

Speaker 2 ([21:00]):

It is insane. And I do try to share everything, but in my own defense, you know, something that really does bother me and maybe it shouldn’t. Uh, and it’s not really for this podcast anyway, but since I’m in a mood, I’m going to complain about it. Is that I’ll interview something in September like I’ll interview on a podcast in September. I won’t hear anything about it and I’ll be like, oh, I guess that podcasts never went to air, which sometimes happens and then I’ll get an email in May, congratulations, your podcast is now live. And I was like, forget it. I was like, uh, I know like that was eight months ago. I, I’ve, I’ve moved on since then. I don’t even, you know, anyway,

Speaker 1 ([21:40]):

drives me nuts too. So if I should still share it, but it does bug me a little bit. But that is bad communication on the host part. Like as a host, I always tell the guest, Hey, it’s going to go live, you know, in three weeks into months. I’m working ahead. Does that still work with your call to action? Um, yeah. Communication is key. My friends and

Speaker 2 ([22:05]):

be good. Yeah. I don’t, I can say I’ll be, I don’t know how many times it’d been a podcast guest, let’s say. However many times I think I have been communicated to put the publishing timeline, like maybe 10% of the time it’s nothing. It’s like surprise. I know here it is four years later or something.

Speaker 1 ([22:25]):

It is bizarre. I know we should have another episode of like podcast host, um, etiquette. Um, absolutely. Now, uh, one thing I wanna mention, um, so I mentioned the one sheet, your prep work, uh, pitching the email, make sure that you connect on social with them. But the other thing too is, and I have this because I find it really useful is to have a quote-unquote press page. So basically it’s a web page that has your, um, image on it, your bio, but it also has your topics and uh, interview questions on there. And then you link to your headshot, you link to the one-sheet, different headshots, um, and other things because then as a guest, when you do get booked, it’s so much easier just to share a link than all these itsy bitsy little pieces. And then if people find your press page on your site, they’re like, Ooh, look, they get, they’re on podcasts all the time and on it share, you know, some of the great shows that you’ve been on to boost your credibility.

Speaker 2 ([23:28]):

That’s a great tip, Lindsay, because I think, um, I think if someone were to go like land on your press page and see that you have links to, um, you know, like an image, a bio, in your one sheet and other things we’d been on, like he would make them want more to have you as a guest. Cause it’s so easy, right? Like people don’t want to take on more work. Give it to two guests, experts. One that’s a totally unprepared paradigm. The other one that has all this stuff, it’s downloadable on one page. Like who wouldn’t want that, that second person to be their guest. I know. And it makes you look good. It makes, it looks like you, Oh yeah. You got to go in on, you’re always on shows and interviews and summits and um, you know, it just like you got your stuff together.

Speaker 2 ([24:13]):

Yeah. Nice. That’s a great tip. I like it. Awesome. Um, and yeah, and just stay in communication with the guest host and people that you pitch, you know, comment on their posts, uh, like what they’re doing. Ask them questions. Um, it’s a building, it’s a relationship-building opportunity as well. Right. Besides building your credibility and authority. Yeah, that’s true. I think that could be a topic for another day, but, uh, I can think of the podcast that I have been on how it turned into great, uh, like clients for me a lot. Yeah. Yeah, absolutely. Same here and great like friends. Um, there’s uh, yeah, nice. Some of them have been clients or joint venture or you know, yeah. Be a connector, make connections, and build relationships for sure. I like that. I like that. That takes it out of being a, um, transactional yes.

Speaker 2 ([25:09]):

Going on a podcast for the hope that you get something out of it. Yeah. Just going on there because you can not value and you can build a connection. Yeah, absolutely. That’s great. All right. Do you have any other great tips to add that? Uh, but that’s it for that topic. I think it’s a wrap. I think that’s really good. So, uh, I will close us out of here. Um, that’s a wrap for the Real Estate Investors Marketing Show for today. Thanks so much for listening. And congratulations on taking steps to market your investing business, whether you’re involved in all different kinds of real estate investing, wholesaling, flipping and note investing, rentals, commercials, indication coaching. We get what you do and, uh, what marketing strategies will help you reach you. I do that again. Sorry folks. It is an inside joke. I’m a never went. Alright, so we get hung up on this one sentence. This, this, this page break for some reason. It’s all good. Anyway, be sure to join the Real Estate Investors Marketing Group on Facebook where we’ll share, uh, strategies of tools, tips and resources, and tricks to grow your authority, build more relationships and market your real estate investing business. And that is found a Maybe join us in the group. Yeah, see you there. Awesome. All right, well we’ll see you later, Aaron, on another episode. You will see you later. Lindsey.


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