You’ve invested so much time and money guesting on podcasts, but are you leveraging it to maximize results?
Being a guest expert on podcasts is a FANTASTIC strategy for building relationships, boosting authority, increasing exposure and visibility, generating leads, nurturing your list and converting more of your ideal client.
But you have to LEVERAGE those opportunities (and content) to get those results. You can’t simply guest on a show and rely on the host to do all the heavy lifting!
3 Opportunities Most Podcast Guests Miss
VISIBILITY AND BRAND EXPOSURE
You want to get your name out there, get the buzz going and be seen as the go-to expert but don’t know how. It feels like your peers are ‘everywhere’ – being featured, partnering with others, getting noticed and getting attention.
- lack visibility and getting noticed
- aren’t showcasing themselves as a guest expert on all platforms
- missing speaking and collaboration opportunities
GENERATING LEADS & CONVERTING CLIENTS
Not only are lead generation opportunities missed, but so is nurturing those leads and converting them to paying clients.
- profit leaks (it costs money to bring leads into the funnel, and they aren’t converting)
- losing more leads than gaining due to opt outs and unengagement
- email deliverability is plummeting (unengaged list also affects email deliverability)
CREATING CONTENT THAT SHOWCASES YOU & YOUR BRAND
You are struggling to create more content, and so are inconsistently marketing online, or you are busy showcasing other people’s brands (ie the hosts), so you aren’t being seen as the go-to expert.
- less organic traffic to your site
- score with Google decreases so they don’t pick your posts to rank and send people
- loss of credibility (no content, are you in business anymore?)
- loss of leads on social media platforms – not showing up on newsfeed, no longer top of mind
Start Creating Consistent Authority-Boosting Content with Less Overwhelm Using This 4 Step System
Podcast Guest Leverage System™- 4 Steps To Creating Consistent Authority-Boosting Content With Less Overwhelm
There are 4 steps to creating consistent content that boosts authority, multiply your visibility, nurture your leads and maintain your sanity.
1 – PUBLISH FOR RESULTS – Publish on your website to reap more benefits.
2 – DISTRIBUTE FOR MAXIMUM EXPOSURE – Distribute it everywhere to nurture current prospects and attract new ones.
3 – RE-PURPOSE FOR HIGHER VISIBILITY – You have to be more savvy to get people to listen, and allow for easy content creation.
4 – MULTIPLY FOR CONSISTENT CONTENT (& SANITY)- Leverage what you have, dissect it, splice it and use it in different ways to create shareable, consumable, & snackable content with ease
Let’s Dive Deeper Into The 4 Steps of The Podcast Leverage System
1 – PUBLISH FOR RESULTS
Regain control of the content you share and showcase. Publish the interviews on your site with your branding.
The Podcast Guest Leverage System shows you how to create more organic traffic, convert listeners and cross promote your services to increase conversions.
2 – DISTRIBUTE FOR MAXIMUM EXPOSURE
You can’t rely on the podcast host to do all the work.
Leverage the episodes you guested on to distribute your content (and expertise) everwhere that your avatar is ‘hanging out’. Use it to nurture your current prospects and community so you are seen as the go-to expert.
3 – RE-PURPOSE FOR HIGHER VISIBILITY (& EASY CONTENT CREATION)
Gone are the days when you can share that a new podcast went live and folks jumped at the chance to listen. You have to be more savvy to get people to listen PLUS use strategies to use the content in other ways, on other channels for higher visibility and content creation ideas.
The Podcast Leverage System shows you how to implement creative ways to repurpose your content with ease.
3 – MULTIPLY FOR CONSISTENT CONTENT (& SANITY)
Stop wracking your brain to figure out what to post week to week and falling short on consistent posting.
The 4th step in this system shows you how to leverage what you have, dissect it, splice it and use it in different ways to create shareable & consumable content with ease. Bonus? It makes you look like the expert!
REQUEST YOUR PODCAST GUEST LEVERAGING AUDIT NOW!
Discover missed opportunities to maximize results from guesting on podcasts.
Here’s What Louise Said After Conducting a Podcast Leverage Audit and Working Through the Steps
Want Support In Applying the Podcast Leverage System For YOUR Podcast Guest Interviews?
We are content marketing experts first and foremost, so we integrate these principles into our podcast services! A podcast doesn’t stand alone, it should be weaved into your full content marketing plan so you can leverage it fully and ALL your marketing is working towards the same goal.
With a FULL TEAM of experts at your fingertips (we have editors, designers, writers, project managers…) you won’t need to hire multiple contractors OR project manage all the moving pieces yourself. Imagine the peace of mind, time and money you’ll save!
We free up your time to work in your genius zone and serve your clients at a higher level.