Podcast Guesting Tips
A lot of time gets invested when guesting on podcasts – but it’s worth it! When done right.
Gone are days when you can simply be a guest on a show and voila – leads and clients come your way. There’s more to it than that.
I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you.
So whether you are wondering…
- Should I get into podcast guesting?
- How can I be a better guest?
- How can I leverage these interviews to the fullest?
- How can I get booked on more shows?
- Or how to convert more leads and sales?
I know you’ll glean at least one tip that you can implement today.
MELANIE BENSON (AUTHORITY AMPLIFIER) – LOOKING AT GUESTING/HOSTING DIFFERENTLY
I love how Melanie explains how podcasting boosts your authority platform.
I used to think Guesting was THE way to grow your authority and Hosting was connections or increasing exposure.
It really made me look at podcasting in a different way. “Hosting your own podcast is like planting your flag at the top of the summit.”
It’s showing that you are a leader carving your own space in your niche. Love it!
Check out the whole episode HERE.
TOM SCHWAB (INTERVIEW CONNECTIONS) – UPLEVEL YOUR VIDEO
How you show up to podcast interviews (as a guest) matters. 
You can no longer wing it! You have to show up differently. Here’s why according to Tom Schwab of Interview Valet. Now is the time to up your video ‘game’ when podcasting, shares Tom Schwab.
📹 1 out of 5 Podcasts used video pre covid, and 75% use video now. What huge growth!
I mean it makes sense right? YouTube is one of the biggest search engines for podcasts.
It changes how you show up. You want to look professional.
If the host shows up looking good, with a professional microphone, good lighting, background, and professional attire – you want to follow suit. If you don’t look good or sound good you just killed your credibility.
Check out the whole episode HERE.
NANCY JUETTEN (GET KNOWN, GET PAID) – PODCAST PITCHING TIPS
Thinking of pitching some podcast hosts for you to be a guest, but aren’t sure how to go about it to increase the chances of getting BOOKED?
Then take some advice from Podcast Guest Expert Nancy Juetten so you can WOW a podcast host so they say YES.
🎖️ 1 – LISTEN TO THE SHOW – take notes when listening to some episodes, and relay in your pitch your thoughts on the episode or their podcast. Show that you’ve listened and liked it.
🎖️ 2 – REVIEW THE PODCAST – I love this – Be a giver and review the podcast, take a picture of the review and share it with them. Go the extra mile and share on social. This will definitely get their attention!
🎖️ 3 – HAVE A ONE SHEET – to include info about you, your authority, topics, interview questions. It makes it easier for a host to decide if you are a fit and ‘picture’ how the interview would go.
🎖️ 4 – BE SPECIFIC – share a hot topic that you know they haven’t covered recently and how it would impact their audience. Show that you want to serve their audience (and not your own agenda).
Check out the whole episode HERE.
MICHELLE PRINCE – ONE SHEET TIPS
Want to help the podcast host prepare for the interview, provide memorable soundbites for the listeners and make it easy to leverage the content you shared on the podcast interview you are guesting on?
Take a page from Michelle Prince’s playbook. 👇
One of the things Michelle does as a podcast guest is to add a series of questions – or talking points – to her podcast guest One-Sheet.
She has individual soundbites; short valuable teaching points to go with each of these questions.
Doing something similar not only is going to help podcasters because they’ll know what your area of expertise is and what to ask you but it will also help you give answers that actually answer questions in a succinct but valuable manner.
Check out the whole episode HERE.
NIKKI RAUSCH (SALE MAVEN) – USING STORIES TO BOOST SALES
Do you associate ‘stories’ with fun and fluffy anecdotes you share in a podcast?
THINK AGAIN!
Sales Maven, Nikki Rausch shares that ‘stories are the language of our brain’ and they are an effective way of seeding sales into your podcast.
Here are some examples..
If you have a tip to share, think about whether there’s a story you can weave around it. It makes it more interesting.
Do you have a testimonial, or success story? ➡️ It showcases your expertise in a non-salesy way.
Do you do strategy sessions? ➡️ Include that into your stories!
Nikki recently had a listener book a strategy session with her because she heard Nikki talk about strategy sessions on her podcast. YAS! That’s what I’m talking about!
Check out the whole episode HERE.
HANI MOURRA (REPURPOSE.IO) – MAKE YOUR PODCAST CONTENT CONSUMABLE
📣 Make your podcast content consumable.
Hani is so right…
Promoting a podcast (whether you are a guest or host) is a long game and posting on social media should be an exercise in branding. Put the links to your show in your profile and keep your content native to the platform.
🎙️🎞️Posting video or audio clips to social platforms is so important. It gives your followers a chance to hear your message and see your brand, and by being present on their feed, they will naturally seek out more from you.
So focus more on the consumable type of content vs links to your site.
Check out the whole episode HERE.
JULIE FRY (YOUR EXPERT GUEST) – ARE YOU READY TO HIRE A GUEST BOOKING AGENCY?
Sometimes it’s hard to know if it’s time to pull the trigger… hire a VA, outsource your content, get an SEO company and even hire a guest booking agency…
And by sitting on the fence for a long time, you may be holding your business back from achieving more.
So if you are wondering if it’s time to work with a guest booking agency – I look to owner of Your Expert Guest, Julie Fry. Here is her quick list…
- When you’re already in that outsourcing mindset
- When it comes to reaching your goals ask yourself – do you want to invest your time or do you want to invest your money?
- You’ve been a podcast guest in the past, have seen the ROI and would like to take that to the next level
- You are focused on freeing up your time to focus on revenue generating tasks
Solid advice!
Check out the whole episode HERE.
MY HOT TIP – LEVERAGE THE EPISODES YOU’VE GUESTED ON FOR AUTHORITY BOOSTING CONTENT
Multiplying content is my favorite step in my Podcast Leverage System. And no matter if you are a host or a guest on a podcast, you can implement it with ease! I create posts from the episode – not just posts sharing the episode, but taking snippets and creating other stand-alone posts.
Here is what I create…
✏️ Quotes – I create quote graphics (and posts) using things I’ve said in the episode
✏️ Tips – I create posts sharing one tip that I gave on the episode. If you shared 5 tips on the episode – there are 5 posts right there!
✏️ Engagement Posts – I think about what questions I can ask my audience/ connections based on the conversation I had with the host. Or you can ask for an opinion, or what do others do to ‘xyz’. It’s a way to spark a conversation and get to know your connections.
Have you tried this before? If so what works best for you? (see what I did there…😎)
Check out the whole episode HERE.
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