Using Quizzes To Generate Email Leads with Josh Haynam

Sep 4, 2017

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Josh Haynam


Generate Email Leads with Josh Haynam


Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. He writes about new ways to connect with customers and build trust with them.

Main Questions Asked:

  • Why are quizzes so popular these days?
  • How are quizzes used in marketing?
  • Are there stats behind the best time to ask for the opt in?
  • Can you segment a list based off the answers to a quiz?
  • How do you make a quiz fun while still being useful to your business?
  • Is there one type of quiz that’s the best?
  • What are some of the big mistakes people make when creating a quiz?
  • How does Interact work?

Key Lessons Learned from Josh Haynam:


  • We all love to learn more about ourselves and validate how we feel about ourselves.
  • Quizzes allow you to express yourself by answering questions.
  • 40% of the words we use in our lifetime are about ourself.
  • Quizzes are often the closest thing to having a conversation online.
  • The best time to ask for the opt in is after they’ve answered all the questions, you will get 100% more opt ins compared to other times. Leave it optional.
  • You can segment the list directly based off the answers to a quiz as well as the results.
  • Quizzes can gather all the same data as a survey while being more engaging and interesting to the user.
  • Think about how you would ask someone questions if they were sitting directly in front of you. Stay on brand but try to be more conversational and fun.
  • Plain text questions are often the best with images being the best for answers.
  • Seven questions are optimal for quiz length, you want to gather useful info but not bore the user.
  • The biggest mistake people make when creating quizzes is being too dry and not tying the quiz back to your business.


  • Interact provides the best performing templates in 60 different verticals.
  • Quizzes are built on the Interact system and can be implemented via WordPress plugin.
  • Tracking and analytics are included.


  • There are three main reasons to use quizzes for marketing.
  • Growing your email list
    • You can get someone’s email in return for the results of the quiz.
    • People are very engaged once they go through all the questions, you can often see opt ins as high as 50%.
  • Selling Products
    • The outcome can help determine which product is right for the user.
    • Personalized product recommendations convert 235% higher than generic recommendations.
  • Growing your social presence
    • 10% of people who take quizzes share their results.

Final Tips from Josh Haynam

  • Quizzes can change your marketing game, just make sure to tie them back into your business.
  • Don’t make your quiz too dry, keep it light and conversational.

Thank you for listening to this podcast with Josh Haynam! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Marketing your business can be overwhelming and confusing, but no matter where you are in your business, you need to know where you are going next!