Mastering the Art of Podcast Pitching: Attracting High-Profile Guests

Nov 29, 2023

Podcast Pitching

Have you ever listened to a podcast and wondered how they got A list guests? 

Do you have your eye on some high profile or killer guest that you’d love to invite, but you feel too nervous to ask? 

Been there! When I connected with Catherine B. Roy and saw she had a nobel prize winner and high profile athletes on her podcast I invited her on my show to pick her brain and find out her secret sauce to landing those guests.

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By listening you’ll gain… 

  • The art of creating a compelling pitch, and her rule of 5 gifts
  • Catherine’s A-List Method (Hint – using LinkedIn, and finding ‘super connectors)
  • How to overcome imposter syndrome and gain confidence to invite high calibre guests
  • The importance of personal branding that makes it easier for people to find and connect with you  
  • How Catherine landed a nobel prize winner, and athletes to her podcast 

[00:00:00] – Intro 

[00:00:44] – The process of starting a podcast

[00:02:12] – The benefits of building relationships through podcasting

[00:10:31] – Overcoming imposter syndrome and building resilience

[00:13:23] – Pitching oneself as a guest

[00:16:06] – Criteria for selecting guests

[00:27:19] – Surprising Opportunities from Podcasting

[00:29:40] – The Power of Personal Branding

The Journey into Podcasting

Catherine’s journey into podcasting began a few years ago when a client, who was a podcast mentor, encouraged her to start her own show. Like many of us, she was hesitant at first, feeling that the podcasting space was already saturated. However, she took the plunge and titled her first episode “Why I Didn’t Want to Start My Podcast.” Fast forward to today, and she’s contemplating an episode titled “Why I Don’t Want to Quit.”

I could relate to Catherine’s initial hesitation. When I started my podcast, I was afraid that no one would want to listen. But as I got into the swing of things, I discovered the joy of connecting with people from all corners of the globe.

The Art of Attracting High-Profile Guests

One of the things that intrigued me about Catherine’s podcast was her ability to attract high-profile guests. When I asked her about this, she explained that she doesn’t use a specific company or service to source guests. Instead, she follows her intuition and values, inviting guests who can truly share value with her audience, regardless of their online presence or number of followers.

Catherine’s approach to pitching is also unique. She finds LinkedIn to be the most effective platform for her, using it to build long-term relationships with industry leaders and super connectors who can introduce her to high-profile guests. She calls this her “A-List Method,” which involves intentionally building her LinkedIn network and establishing relationships with super connectors.

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The Importance of Authenticity and Building Relationships

Throughout our conversation, Catherine emphasized the importance of genuine human interaction in podcasting. She believes in approaching guests from a place of authenticity and care, rather than treating it as a transaction. This approach has led to some surprising opportunities, including being booked as a guest on 22 podcasts in one month.

We both agreed that building relationships and leveraging connections can lead to amazing opportunities. For Catherine, interacting with others is not just a means to an end, but a way to feed her soul. While not everyone may find this level of interaction energizing, for those who do, it’s important to prioritize doing what you love.

Building a Personal Brand

Another topic we touched on was the significance of building a personal brand. Catherine shared an example of how her personal brand led to an unexpected interview request. A strong personal brand, we agreed, instills credibility and trust, making it easier for people to find and connect with you.

The Power of Visibility and Authority in Podcasting

We concluded our conversation by discussing the importance of visibility and authority in podcasting. Catherine shared where listeners can find and connect with her, including her website and podcast. I expressed my gratitude for Catherine’s insights and the value she brought to our conversation.

In the world of podcasting, it’s clear that authenticity, relationship-building, and a strong personal brand can open doors to incredible opportunities. As Catherine’s journey shows, it’s not about the numbers, but about the quality of the content and the fit with your target audience.

 

About Catherine

Catherine B. Roy is an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom.

Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to grow their businesses online.

Catherine enjoys the distinction of being an official Forbes Coaches Council member, MENSA member (IQ>156), also officially certificated by the Goldman Sachs 10 000 Women Program, and has received many thought leadership awards, 4 years in a row. 

Catherine is the author of LHM Business Coaching, LHM Personal Growth Coaching, and eLearning platform LHM Academia where you can find LinkedIn Decoded eBook, the LHM 963 Business Accelerator Program, and the LHM LinkedIn Business Accelerator Program. Her latest book, Live from Your Heart and Mind, is an international Bestseller, and she is also the founder of the LHM System, a holistic approach to personal and professional growth that emphasizes love, happiness, and mindfulness.

She has clients in 30 countries and her work has been featured by Forbes, Goldman Sachs, TEDx, Microsoft, Huffington Post, Thrive Global, and others. Her most popular work went viral and reached 1.2M people in less than 10 hours and her social media counts for over 100K followers while a Google search shows more than 40 million results for her name.

 

Resources & Links:

https://www.linkedin.com/in/catherinebroy/

https://www.instagram.com/catherinebroy/

https://twitter.com/catherinebroy

https://www.facebook.com/catherinebroyLHM

Website: https://catherinebroy.com/

Podcast: https://catherinebroy.com/podcast/

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Leverage & Promote Your Podcast (or One’s You Guest On) With The Partnership of Smooth Business Podcasting 

What if you could record a podcast and have a team of experts handle it ALL (and have less stress, and more time to focus on your business)?

What if you had a system that enabled you to produce and promote your podcasting content like clockwork without the headaches?

What if your podcast guesting/show brought you more leads and clients?

What if you had ONE company that did it all and you spent less time project managing team members and the moving parts that go with podcasting?

You CAN produce, promote and leverage podcasts to help businesses like yours gain more leads, increase visibility, boost authority and grow. Email us at info@smoothbusinessgrowth.com

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