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Podcast Promotion
You have a podcast but finding the time and how to effectively create some podcast promotion has you a bit stumped? Content Marketing expert, Lyndsay Phillips shares where to start and some steps to take to leverage that content further to grow your authority and get more clients.
Lyndsay shares a cardinal rule to have a podcast post on your website, just like you have a blog post. Listen to the whole episode to find out what should be ON those posts!
- how to leverage the podcast episodes (no matter if you are a guest or a host) to create NEW content
- what kinds of social media posts you can create from the podcast episodes. One of them will help you get MORE engagement from your social media posts too!
- what other steps can you take to promote those podcast episodes (Hint – it’s a common mistake that podcast hosts miss)
- how to create a LinkedIn article so you stand out as an authority
- Chris and Lyndsay share some tools that help automate your podcast promotion and create MORE content
- how to recycle your podcast topics, blog topics and get even MORE content (and video ideas)
- hacks on how to get podcast or video topic ideas
- how to be consistent with your content marketing and why it’s KEY to grow your business
- why NOT to get focused on the podcast download numbers and what truly IS important
- our favorite thing about podcasting and surprise benefits
Other random tips 🙂
It’s challenging to keep up with how to market your business, between trends, strategies, tech, new platforms.
-it’s okay to test a new platform and see if it works, but focus on what works and do it well
-don’t fall victim to ‘shiny objects’ and copy other entrepreneurs thinking there is a ‘cookie cutter’ formula to get results
-it’s important to focus on content marketing strategies where you feel comfortable and can be authentic
How to avoid burnout and gain some balance in running your business
-you can’t be in EVERY platform and do EVERYTHING
-how to gain a balance
Why knowing your Avatar is key
-how to be more authentic
-why copying Gary V is not going to impact your business growth
-your marketing won’t work unless you know WHO to attract and WHERE to find them
Tools
–Otter.io
–Canva.com
–Repurpose.io
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