You can’t ignore the power of podcasting. These audio shows have taken over the online space, gyms, cars, iPhones, tablets, everything! If you think it’s the right time for you to get into podcasting and become a podcaster, you’re absolutely right! So let’s go through everything necessary to launch a podcast and make this process easier for you.
Podcasting is HOT right now. Don’t believe me? Consider these interesting facts:
- 75% of Americans have heard of podcasts (honestly, I bet it’s even higher than that!).
- 55% of Americans have listened to a podcast at some point.
- 37% of Americans listen to podcasts on a monthly and consistent basis.
- Weekly podcast listeners tune in an average of 6 podcasts per week!
- As of 2020, 49% of all Americans aged 12-34 listen to at least one podcast per month, compared to 42% in 2019.
The business growth benefits of attracting new leads or potential customers are very powerful. With podcasting, you can…
Creating a Launch Strategy
To launch a podcast, first you need to make it, right? Try not to overthink this process and just press that record button. Even if you make a mistake, you can fix it in post-production. Before recording, of course, you need to create the concept of the show, from content to design.
After you finish recording and editing the episode, find a media host to store it. If you don’t have a podcast host, you can’t get your podcast in major directories such as iTunes, Stitcher Radio, Spotify, and others. As I said, we use Libsyn for hosting because it’s reliable and a well-known company in the podcasting industry.
When you choose a host, you can get your podcast to the directories. Just submit your RSS feed that’s provided by the media host to the directories you want. I suggest you get your podcast to every major directory to expand your reach.
Note that each podcast directory needs to approve your podcast. This process might take a few days, and there are some criteria you will need to meet before submitting your podcast. For example, to submit to Apple Podcasts, you need to create an Apple ID, convert your episodes and artwork into the right format, create a unique title, and find a fitting category for your podcast.
You need to submit your RSS feed to the directories only once (when submitting for approval). The directories will continue to pull the episodes from your feed directly, so you don’t have to submit each episode separately.
And that’s basically it. Your podcast is live and ready for the audience! Add your podcast to your website by creating a podcast page. You can also create a new website just for your podcast. In that case, you’ll need:
- The home page, where the listeners can subscribe for new episodes and see what kind of topics you’re covering. Building an email list can help you spread the word about new content more easily.
- The episodes page with the podcast player (so the listeners can catch the episodes directly on your website) and the show notes. You can have a complete transcript or just a brief summary of each episode.
- The contact page, so people can find and reach you more easily.
This is just the bare minimum to get started. As your podcast grows, you can add additional content to your website. One great addition can be a resources page where you can share relevant content that might be interesting for your listeners.
FREE Podcast Launch Checklist
Take the confusion out of podcast launches and learn the top 10 things you need to launch your own podcast show faster.
Once you cover the steps mentioned above, start working on your promotional campaign and get your podcast heard. Use social media for marketing and join various online communities to spread the word.
Your marketing campaign can even start before the podcast is online! Get that hype going and get as many people interested as you can. Use Facebook, LinkedIn, Reddit, and other platforms to establish your brand.
Don’t spam the link to your website, of course, because that can deter people from checking out your content. Just join in discussions and provide new and noteworthy insights. As people become more interested, they’ll check you out themselves. Once the podcast is live, you can scale up your promotional game. Find the greatest lead generator you can think of and attract new listeners!
Make a big deal out of your podcast launch. Invite everyone on your email list to tune in and also ask your friends and family for support. Maybe they could leave you a well-written review of the show so new listeners will have a point of reference.
After the launch, you can use the standard promotional methods such as targeted ads, podcast guesting, networking with other podcasters, etc. Social media marketing is by far the most useful tool for spreading the word about a new podcast and receiving publicity.
Try to create engaging posts, open discussions, and overall work on raising your brand awareness. You can also do a Facebook or Instagram live and encourage people to ask questions about the show or organize a giveaway to attract new listeners.
How Much Does It Cost to Start a Podcast?
One can argue that it’s not very expensive to start a podcast. You can create a good quality podcast with less than $500 and might even spend less than $200 if you already have the equipment and software you need.
You can create a podcast with any budget limit. However, to increase the quality of your show, you need to invest a few more bucks. Start “small” and cover the basics (equipment, hosting service, marketing efforts, design, and music), then slowly improve your show with additional features.
You could get better equipment to improve the sound quality, get talented artists to design the show’s cover, hire marketing experts to increase the number of downloads, etc. Everything you decide to do will add to the total cost, so make sure to properly plan your budget.
How Do You Start a Podcast With No Money?
Unfortunately, you need to invest some amount in getting the most basic equipment. You probably have a computer, and you can find the editing software for free online, but, still, you have to pay for a microphone. Luckily, you can buy a decent mic for around $50.
Hosting services are also not free, but they are affordable, starting at $5 a month. As you grow your podcast, your needs might become greater, so you would need a more expensive hosting plan.
The same is true for equipment. You could use so many things such as sound filters, mixers, amplifiers, mic stands, and a shock mount, but you don’t need them to start podcasting. Those are only extras that can help you create better episodes.
So the truth is: you can launch your podcast with almost no money, but to grow it, you need to make some investments.