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4 Steps To Creating Authority-Boosting Content With Less Overwhelm
Content Creations with Aaron Orendorff
Content Creation
SUMMARY:
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Aaron Orendorff. Aaron is a content strategist that has been featured on the Huffington Post, Fast Company, Entrepreneur and more.
MAIN QUESTIONS ASKED:
- How does bad content cost you money?
- What is your favourite part of content creation?
- What content should an entrepreneur focus on first?
- What are some of the biggest content mistakes people make?
- How can we get our content published on other platforms?
KEY LESSONS LEARNED:
Content Creation
- Content marketing is about solving your customer’s problems upfront for free.
- Preload the relationship with value before the pitch.
- Copywriting is more marketing focused than content creation, content should be created with the customer in mind.
- Putting out bad content will burn the good will you’ve generated with your audience.
- Is your content solving your customer’s most frustrating problem?
- 95% of content creation is listening to what your audience is saying and then creating what they want. It’s much easier to write when you know the problems your audience is facing.
- Landing pages and a simple funnel should be the first thing you focus on, gathering the visitor’s email address is the top priority.
- Allow your content like blog posts to be occasional, don’t overwhelm yourself.
- Copywriters should be focused on conversion rates, not just pretty content.
Mistakes People Make
- Too many action steps, your call to action should be the one thing you want the visitor to do most.
- Too many adverbs, tighten up your content by removing the -ly words.
- Bad headings, make your headlines and subheadings about the reader.
Getting Published
- Find the place of authority for your niche that would communicate confidence.
- Google Trends and BuzzSumo are useful tools to find interesting article ideas.
- Create content that will be popular with the target’s audience.
- Write the entire article, not just the pitch. The email pitch can be very short.
- Keep in mind the style and length the target prefers when writing your content.
- Research the possible contacts in the publication and use Email Permutator to discover their email address.
- If you don’t get a response, don’t send a follow up, just resend the original email.
Final Tips
- Always create content with the reader in mind.
- Content should only have one call to action, what is the one action you want the reader to take most.
- Do the research on what your audience needs and wants before creating content.
- Hire a copywriter!
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