Content Creation with Aaron Orendorff

Dec 10, 2016



Content Creations with Aaron Orendorff

Content Creation


In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Aaron Orendorff. Aaron is a content strategist that has been featured on the Huffington Post, Fast Company, Entrepreneur and more.


  • How does bad content cost you money?
  • What is your favourite part of content creation?
  • What content should an entrepreneur focus on first?
  • What are some of the biggest content mistakes people make?
  • How can we get our content published on other platforms?


Content Creation

  • Content marketing is about solving your customer’s problems upfront for free.
  • Preload the relationship with value before the pitch.
  • Copywriting is more marketing focused than content creation, content should be created with the customer in mind.
  • Putting out bad content will burn the good will you’ve generated with your audience.
  • Is your content solving your customer’s most frustrating problem?
  • 95% of content creation is listening to what your audience is saying and then creating what they want. It’s much easier to write when you know the problems your audience is facing.
  • Landing pages and a simple funnel should be the first thing you focus on, gathering the visitor’s email address is the top priority.
  • Allow your content like blog posts to be occasional, don’t overwhelm yourself.
  • Copywriters should be focused on conversion rates, not just pretty content.

Mistakes People Make

  • Too many action steps, your call to action should be the one thing you want the visitor to do most.
  • Too many adverbs, tighten up your content by removing the -ly words.
  • Bad headings, make your headlines and subheadings about the reader.

Getting Published

  • Find the place of authority for your niche that would communicate confidence.
  • Google Trends and BuzzSumo are useful tools to find interesting article ideas.
  • Create content that will be popular with the target’s audience.
  • Write the entire article, not just the pitch. The email pitch can be very short.
  • Keep in mind the style and length the target prefers when writing your content.
  • Research the possible contacts in the publication and use Email Permutator to discover their email address.
  • If you don’t get a response, don’t send a follow up, just resend the original email.

Final Tips

  • Always create content with the reader in mind.
  • Content should only have one call to action, what is the one action you want the reader to take most.
  • Do the research on what your audience needs and wants before creating content.
  • Hire a copywriter!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


Google Trends

Buzz Sumo

Email Permutator