Content Creation with Aaron Orendorff

Dec 10, 2016

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Content Creations with Aaron Orendorff

Content Creation

SUMMARY:

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Aaron Orendorff. Aaron is a content strategist that has been featured on the Huffington Post, Fast Company, Entrepreneur and more.

MAIN QUESTIONS ASKED:

  • How does bad content cost you money?
  • What is your favourite part of content creation?
  • What content should an entrepreneur focus on first?
  • What are some of the biggest content mistakes people make?
  • How can we get our content published on other platforms?

KEY LESSONS LEARNED:

Content Creation

  • Content marketing is about solving your customer’s problems upfront for free.
  • Preload the relationship with value before the pitch.
  • Copywriting is more marketing focused than content creation, content should be created with the customer in mind.
  • Putting out bad content will burn the good will you’ve generated with your audience.
  • Is your content solving your customer’s most frustrating problem?
  • 95% of content creation is listening to what your audience is saying and then creating what they want. It’s much easier to write when you know the problems your audience is facing.
  • Landing pages and a simple funnel should be the first thing you focus on, gathering the visitor’s email address is the top priority.
  • Allow your content like blog posts to be occasional, don’t overwhelm yourself.
  • Copywriters should be focused on conversion rates, not just pretty content.

Mistakes People Make

  • Too many action steps, your call to action should be the one thing you want the visitor to do most.
  • Too many adverbs, tighten up your content by removing the -ly words.
  • Bad headings, make your headlines and subheadings about the reader.

Getting Published

  • Find the place of authority for your niche that would communicate confidence.
  • Google Trends and BuzzSumo are useful tools to find interesting article ideas.
  • Create content that will be popular with the target’s audience.
  • Write the entire article, not just the pitch. The email pitch can be very short.
  • Keep in mind the style and length the target prefers when writing your content.
  • Research the possible contacts in the publication and use Email Permutator to discover their email address.
  • If you don’t get a response, don’t send a follow up, just resend the original email.

Final Tips

  • Always create content with the reader in mind.
  • Content should only have one call to action, what is the one action you want the reader to take most.
  • Do the research on what your audience needs and wants before creating content.
  • Hire a copywriter!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

LINKS TO RESOURCES MENTIONED:

iconicontent.com

Google Trends

Buzz Sumo

Email Permutator

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