Andrew Kan on TubeBuddy

Sep 18, 2017

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Andrew Kan on TubeBuddy

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Andrew Kan on TubeBuddy

Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.

Main Questions Asked:

What is TubeBuddy?
What does video marketing look like right now?
What is different about video SEO?
What’s the proper way to fill out the description?
What are some of the key features of TubeBuddy?
How can we capitalize on video’s natural engagement?
What are your tips on the interactive features of YouTube?
How do we get more subscribers?
How does the promotion section work?
What are some other productivity tools in TubeBuddy?
Why are playlists important?
Can you tell us more about the data and analytics features?

Key Lessons Learned:

TubeBuddy

TubeBuddy helps you as a creator to learn and grow by using the data that YouTube already provides. The goal is to empower the creator.
TubeBuddy allows you to bulk upload the descriptions of your videos, saving you a lot of time. This can also be done for cards, end screens, and other aspects of your video library.
It can also give you useful tag recommendations by analyzing what viewers are searching for when they find you.
TubeBuddy can show you how your competition is doing and what is working for them, helping you to continue to innovate.
TubeBuddy allows you to track the number of people that have been sent to your other web properties from your videos.
A/B testing your titles, tags, and descriptions is an important aspect of marketing your videos.
Sunset videos allow you to automatically take a video down after a certain length of time.
TubeBuddy simplifies the analytics they get from YouTube and helps you interpret the data so that it’s more useful.
Brand alerts will let you know whenever someone mentions you or your brand on YouTube.

Video Marketing

YouTube is the second largest search engine in the world.
Many people are not utilizing it as a search engine.
Video SEO is very different from regular SEO, you have to optimize many more variables.
You have to spend as much time thinking about your video SEO as you do your content.
Be specific with the tags you are using in your video.
Most people don’t use proper grammar when searching, consider how your potential audience may find your video.
The first three sentences you write in the description should tell the user exactly what they are going to get in the video.
YouTube gives you 500 characters to tag your video, use as much of the real estate as you can.
Video gives you the ability to ask your viewers a question or pose a call to action directly.
You should put your cards at the point where your viewer is dropping off.
YouTube values watch time more than subscribers, focus on content that increases watch time. A higher watch time will also increase your rankings.
Playlists are similar to watching a series on Netflix, it caters to a viewer that has already expressed an interest in that particular topic. Make it easy for the user to stay on your channel.