Andrew Kan on TubeBuddy

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Summary:

Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.

Main Questions Asked:

  • What is TubeBuddy?
  • What does video marketing look like right now?
  • What is different about video SEO?
  • What’s the proper way to fill out the description?
  • What are some of the key features of TubeBuddy?
  • How can we capitalize on video’s natural engagement?
  • What are your tips on the interactive features of YouTube?
  • How do we get more subscribers?
  • How does the promotion section work?
  • What are some other productivity tools in TubeBuddy?
  • Why are playlists important?
  • Can you tell us more about the data and analytics features?

Key Lessons Learned:

TubeBuddy

  • TubeBuddy helps you as a creator to learn and grow by using the data that YouTube already provides. The goal is to empower the creator.
  • TubeBuddy allows you to bulk upload the descriptions of your videos, saving you a lot of time. This can also be done for cards, end screens, and other aspects of your video library.
  • It can also give you useful tag recommendations by analyzing what viewers are searching for when they find you.
  • TubeBuddy can show you how your competition is doing and what is working for them, helping you to continue to innovate.
  • TubeBuddy allows you to track the number of people that have been sent to your other web properties from your videos.
  • A/B testing your titles, tags, and descriptions is an important aspect of marketing your videos.
  • Sunset videos allow you to automatically take a video down after a certain length of time.
  • TubeBuddy simplifies the analytics they get from YouTube and helps you interpret the data so that it’s more useful.
  • Brand alerts will let you know whenever someone mentions you or your brand on YouTube.

Video Marketing

  • YouTube is the second largest search engine in the world.
  • Many people are not utilizing it as a search engine.
  • Video SEO is very different from regular SEO, you have to optimize many more variables.
  • You have to spend as much time thinking about your video SEO as you do your content.
  • Be specific with the tags you are using in your video.
  • Most people don’t use proper grammar when searching, consider how your potential audience may find your video.
  • The first three sentences you write in the description should tell the user exactly what they are going to get in the video.
  • YouTube gives you 500 characters to tag your video, use as much of the real estate as you can.
  • Video gives you the ability to ask your viewers a question or pose a call to action directly.
  • You should put your cards at the point where your viewer is dropping off.
  • YouTube values watch time more than subscribers, focus on content that increases watch time. A higher watch time will also increase your rankings.
  • Playlists are similar to watching a series on Netflix, it caters to a viewer that has already expressed an interest in that particular topic. Make it easy for the user to stay on your channel.

Final Tips

  • TubeBuddy can save you a tonne of time and help you really grow your YouTube channel, give it a try.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

TubeBuddy.com/install

TubeBuddy.com/account/freetrial

 

Categories: Podcast.

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