Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.
Main Questions Asked:
- What is TubeBuddy?
- What does video marketing look like right now?
- What is different about video SEO?
- What’s the proper way to fill out the description?
- What are some of the key features of TubeBuddy?
- How can we capitalize on video’s natural engagement?
- What are your tips on the interactive features of YouTube?
- How do we get more subscribers?
- How does the promotion section work?
- What are some other productivity tools in TubeBuddy?
- Why are playlists important?
- Can you tell us more about the data and analytics features?
Key Lessons Learned:
- TubeBuddy helps you as a creator to learn and grow by using the data that YouTube already provides. The goal is to empower the creator.
- TubeBuddy allows you to bulk upload the descriptions of your videos, saving you a lot of time. This can also be done for cards, end screens, and other aspects of your video library.
- It can also give you useful tag recommendations by analyzing what viewers are searching for when they find you.
- TubeBuddy can show you how your competition is doing and what is working for them, helping you to continue to innovate.
- TubeBuddy allows you to track the number of people that have been sent to your other web properties from your videos.
- A/B testing your titles, tags, and descriptions is an important aspect of marketing your videos.
- Sunset videos allow you to automatically take a video down after a certain length of time.
- TubeBuddy simplifies the analytics they get from YouTube and helps you interpret the data so that it’s more useful.
- Brand alerts will let you know whenever someone mentions you or your brand on YouTube.
- YouTube is the second largest search engine in the world.
- Many people are not utilizing it as a search engine.
- Video SEO is very different from regular SEO, you have to optimize many more variables.
- You have to spend as much time thinking about your video SEO as you do your content.
- Be specific with the tags you are using in your video.
- Most people don’t use proper grammar when searching, consider how your potential audience may find your video.
- The first three sentences you write in the description should tell the user exactly what they are going to get in the video.
- YouTube gives you 500 characters to tag your video, use as much of the real estate as you can.
- Video gives you the ability to ask your viewers a question or pose a call to action directly.
- You should put your cards at the point where your viewer is dropping off.
- YouTube values watch time more than subscribers, focus on content that increases watch time. A higher watch time will also increase your rankings.
- Playlists are similar to watching a series on Netflix, it caters to a viewer that has already expressed an interest in that particular topic. Make it easy for the user to stay on your channel.
- TubeBuddy can save you a tonne of time and help you really grow your YouTube channel, give it a try.
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Links to Resources Mentioned