Business Purpose and Leadership with Bill Cox

Sep 9, 2016


[audio src="" /]



In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Bill Cox.  Bill is a member of the John Maxwell team of coaches and is a certified speaker, trainer, and coach.


  • What do you mean by encouraging and inspiring great people?
  • How does having a purpose impact someone’s business?
  • What makes a good leader?
  • Are some people born leaders?



  • 87% of people in the modern workforce are not reaching the potential.
  • Everyone has a life they were meant to live.
  • G – People who are Growing.
  • R – People who are consciously Responsible.
  • E – Engaged and Empathetic, people who are present and love what they do.
  • A – Authentic, people who are real and honest.
  • T – Teachable and Tenacious, people who learn and will not quit.
  • You have to understand your potential internally in order to change yourself or achieve something.


  • Why do we exist? Businesses are a collection of people helping other people.
  • Our bodies are chemically engineered to be social.
  • Maslow’s Hierarchy of Needs culminates in Transcendance.
  • You need to have a personal why as well as a business why.
  • How do we behave? That will tell you what matters to the culture of a business. Do the behaviors align with the mission?
  • What do we do?
  • How will we succeed? What are your strategic anchors?
  • What is most important now?
  • Who must do what?


  • Great leaders have a purpose beyond themselves.
  • Leaders add value by serving others.
  • A leader’s value is determined by those who follow them.
  • An imbalance of values in an organization can have wide ranging impacts.
  • Leaders help their team see things in themselves that they didn’t believe they had.
  • Everyone has a different approach and strength towards leadership.
  • Sometimes you can lead more effectively without a title than with a title.
  • Leadership is a skill you can learn.
  • ACT – Apply, Change, Teach
  • Learn about those around you and who you work with, what makes them tick and how to support them. The very act of learning could change your relationship drastically.

Final Tips

  • Start with your why and go from there.
  • Know yourself, try the DISC test.
  • Everyone can be a leader, you have to believe in yourself first.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


Simon Sinek – Start With Why

Simon Sinek – Leaders Eat Last

The Advantage

21 Irrefutable Laws of Leadership