Podcasting Consulting At Your Fingertips

 

Podcasting is such a huge growth area and powerful tool to grow your sphere of influence, build relationships and convert listeners. I’m sure we can agree on that! BUT – with a growing number of podcasts and guests and listeners out there you want to make sure that you are being competitive in the market and truly leveraging EVERY ounce of it to increase your ROI on this killer strategy. 

I have recently partnered with one of THE BEST podcasting experts out there, Yann Ilunga, so that Smooth Business Growth is a FULL Production & Coaching Service for true podcasters and guest podcasters. 

 

As a podcasting consultant and systems strategist, Yann Ilunga helps small business owners and podcasters leverage podcasting, podcast guesting or both, generate leads, market their business and drive prospects into their pipeline.

Dubbed ‘Podcasting Advocate’ by Forbes and ‘Unicorn-Level Digital Marketing Expert’ by Inc., Yann can help you by focusing on and providing you with strategies, tools and systems, as well as on communication (Yann’s academic area of expertise, which he majored in at both Bachelor and Master degree levels).

Yann has been mentioned and has shared his insights on sites and publications such as Forbes, Inc., Entrepreneur, The Huffington Post, Foundr Magazine and the Podcast Business Journal.

Last, but not least, Yann is the founder of what Forbes named ‘Podcasting Community to Join’, the Podcast Growth Mastermind online community.

So how can we help you squeeze the lemon for your podcast AND make it as easy as possible for you? Check out these great options!


 

Creation of a Custom Podcast Marketing Plan

One of the key goals most podcasters focus on is audience growth. However, achieving growth is easier said than done…

A while ago, Yann Ilunga surveyed the members of what Forbes dubbed ‘Podcasting Community to Join’, the Podcast Growth Mastermind. Of the 100+ podcasters who answered the survey, 22 wished they had more time to focus on the marketing side of things, while 35 wished they had an assistant or someone helping them.

 

The majority of the respondents (of 90) said they wish they had a blueprint to get clarity on what to focus on, and do, to grow the reach of their podcast.

 

Their wish just became reality! And if you’re a podcaster with a similar goal, you’re going to love this.

Have Yann focus on your podcast and help you by creating a marketing plan that’s tailored to your show, its goals and audience, and that you can follow as a step-by-step blueprint.

First, you’ll fill out the Clarity Form, which lets you take a look at your podcast, your goals and target audience as an “outsider”.

Next, Yann will spend a few weeks to assess the way you go about marketing your podcast.

He will create a custom podcast marketing plan that includes actionable tips, resources and growth opportunities that will help you grow your show.

And once the podcast marketing plan is ready, you and Yann will have a call to discuss it thoroughly. 

Once finished, you’ll have a blueprint, you, your assistant and/or your team can follow — in a step-by-step way — to promote your podcast every day, week and month. The marketing plan will include practical steps you can carry out to market your podcast episodes long-term.

Who’s this service for? 

The Custom Podcast Marketing Plan is the service for you if you are an independent podcaster and are either taking care of things yourself, have an assistant or a team helping you out.

What will you get from it? 

The Clarity Form will provide you with a better understanding of the goals you’re trying to achieve through your podcast and the target listeners you’re trying to share your content with.

The Podcast Marketing Plan is a resource that maps out a marketing strategy that is tailored to your podcast, its goal and audience. You, your assistant and/or your team will be able to use this asset to promote your podcast, following the step-by-step breakdown of each podcast marketing step that you should carry out on a specific moment (e.g. on podcast publishing day, on the 3rd day after the publishing of a new podcast episode, etc.).

Cost $750


 

Copywriting “Critique”

Get Yann Ilunga’s help with the Copywriting “Critique” service.

Yann, who majored in communication at Bachelor and Master university levels, will focus his work on 3 pages of your (or your company) website: the Homepage and two pages of your choosing.

This is an opportunity for you to have an outsider expert look at your webpages and give you feedback, as well as practical advice and resources to make sure your pages are optimized and that all of their elements — from the copy and multimedia elements all the way to the Call-to-Action — are aligned and help you get the desired outcome (e.g. have people join your email list, book a coaching call, etc.).

The Copywriting “Critique” will analyze your webpages at all levels: branding, design, content- and optimization-wise, as well as from a communications point of view, including psychological aspects and triggers that may lead visitors of your webpages to take certain steps or not.

Additionally, you’ll get the mp3 audio file of the call you and Yann will have, which cover every element of the podcast marketing plan and how to make the most of it.

Who’s this service for? 

The Copywriting “Critique” is ideal for small business owners, creatives and professionals such as authors, consultants, marketers and coaches, who need an outsider expert to look at their homepage and webpages.

What will you get from it? 

You’ll get an mp4 video and an mp3 audio file of the call that discusses all the different elements Yann’s “Critique” focused on, plus an email with the key notes from the call.

Analysis of the website, 3 pages: Home and two pages picked by the client (e.g. a landing or sales page)  – analysis work + 1-hour call to discuss the findings and tips) $450


 

Podcast Guesting “Critique”

Get the advice of podcasting consultant, communication and podcast guesting expert Yann Ilunga on your podcast guesting assets.

Through the Podcast Guesting “Critique”, you’ll get the unique opportunity to have Yann look at the following key pieces of your podcast guesting puzzle (and elements that actually make a difference between you being featured on a podcast or not): 

  • Your podcast guest webpage
  • Your podcast guest PDF One-Sheet
  • The email pitch(es) you, your assistant or your team, send to podcast hosts with the goal of being interviewed for their shows

During two consulting calls, Yann will share his communication and podcast guesting expertise with you to make sure each of your guesting assets are in line with your goals and that will work for you — so that you’ll get more podcast guest interview request and, when pitching yourself to podcast hosts, you’ll drastically increase the conversion rate of your pitches.

Who’s this service for? 

The Podcast Guesting “Critique” is ideal for small business owners, creatives and professionals such as authors, consultants, marketers and coaches, who are thinking about being interviewed as podcast guests, as well as for those who have already been interviewed on podcasts.

What will you get from it? 

You’ll get a PDF with the breakdown of all the different elements Yann’s “Critique” focused on, as well as the mp3 audio files of the calls in which the Podcast Guesting “Critique” will take place on.

A podcast guest web page, One-Sheet and email pitch sent as guest- analysis work + 2x 1-hour calls)  $550


 

Podcasting System Package 1: The Podcast Host/Guest On-Boarding System

Get Yann Ilunga’s help in creating a system you can use to on-board guests you’ll interview for your podcast, as well as hosts that will interview you for their show, in an automated fashion.

During a 1-hour consulting call, Yann will share the different steps and resources needed to set up and activate The Podcast Host/Guest On-Boarding System.

Say goodbye to social media messages and trying to find emails with the questions/pointers for your podcast interviews, and say hello to a systemized way to take care of things!

Who’s this service for? 

The Podcast Host/Guest On-Boarding System is a service that’s ideal for those who are currently hosting an interview-based podcast and/or are being interviewed on other people’s shows — as well as for those who are planning to become hosts of interview-based podcasts and be podcast guests themselves soon.

What will you get from it? 

You’ll get the video file and mp3 audio file of the consulting call that discusses all the steps and tools needed to set up the system, plus an email with the key notes from the call.

Cost – $550


 

Podcasting Systems Package 2: The Podcast Host/Guest On-Boarding System + The Content Distribution System

Get Yann Ilunga’s help in creating a two podcasting system you can use as either podcast host, podcast guest or both.

The Podcast Host/Guest On-Boarding System helps you facilitate and automate the on-boarding process and information exchanges (e.g. sending of interview questions, guest headshot, etc.) between podcast hosts and guests — and it’s a system that will be a game-changer if you host an interview-based podcast and/or are interviewed as a guest on other people’s shows.

The Content Distribution System, on the other hand, focuses on the distribution of your content.

Yann will help you create a checklist that you can follow step-by-step to promote your podcast content manually and, to some extent, automatically.

You and Yann will be discussing each system on a 1-hour consulting call (two calls in total). 

Who’s this service for? 

The Podcast Host/Guest On-Boarding System is ideal for those who are currently hosting an interview-based podcast and/or are being interviewed on other people’s shows — as well as for those who are planning to become hosts of interview-based podcasts and be podcast guests themselves soon.

The Content Distribution System is suitable for all kinds of podcast hosts, even those who DON’T conduct interviews, and for podcast guests.

What will you get from it? 

You’ll get the mp4 video and mp3 audio files of the consulting calls that discuss the two systems, plus an email with the key notes from the calls.

Cost $650


 

Podcasting Systems Package 3: The Podcast Host/Guest On-Boarding System + The Content Distribution System + The Listener Conversion System

Get Yann Ilunga’s help in creating a two podcasting system you can use as either podcast host, podcast guest or both.

The Podcast Host/Guest On-Boarding System helps you facilitate and automate the on-boarding process and information exchanges (e.g. sending of interview questions, guest headshot, etc.) between podcast hosts and guests — and it’s a system that will be a game-changer if you host an interview-based podcast and/or are interviewed as a guest on other people’s shows.

The Content Distribution System, on the other hand, focuses on the distribution of your content.

Yann will help you create a checklist that you can follow step-by-step to promote your podcast content manually and, to some extent, automatically.

The last system, The Listener Conversion System, is all about creating an automated sequence that will help you turn your podcast listeners into members of your community, email subscribers and paying clients — and do that pretty much on auto-pilot.

You and Yann will be discussing each system on a 1-hour consulting call (three calls in total). 

Who’s this service for? 

The Podcast Host/Guest On-Boarding System ideal for those who are currently hosting an interview-based podcast and/or are being interviewed on other people’s shows — as well as for those who are planning to become hosts of interview-based podcasts and be podcast guests themselves soon.

The Content Distribution System and the Listener Conversion System are suitable for all kinds of podcast hosts, even those who DON’T conduct interviews, and for podcast guests.

What will you get from it? 

You’ll get the mp4 video and mp3 audio files of the consulting calls that discuss the three systems, plus an email with the key notes from the calls.

Cost $900


 

 

So let’s get you started, so you can take advantage of the growing strategy of podcasting!

Book a FREE 20 Minute Consultation Call to see how we can help!