Dana Croft on CardTapp

Apr 24, 2017

card tapp



National Account Director at CardTapp. Mother of two with 18 years of experience in the sales industry. Has built over 2500 apps for a large range of industries.

Main Questions Asked:

  • How long has CardTapp been around?
  • What is Card Tapp and what does it do?
  • Who was the app built for?
  • How do you use and share the app?
  • Can users customize the app to look like their branding?
  • What’s new on the horizon?

Key Lessons Learned:


  • Starting or designing a business within an industry you have experience in is easier and more effective.
  • Today’s fast paced society has made simply exchanging contact information no longer enough to be remembered and can result in lost customers and income.
  • Mobile technology and social media platforms play a key role in today’s modern business, and are leaving traditional methods of advertising such as exchanging business cards obsolete.
  • Properly branding and advertising yourself and your business is fundamental.
  • People don’t like using things that are too complex. Try to cultivate simplicity.
  • While referrals are still beneficial, the ability and effectiveness to follow up and research into a business, person or product plays a much more crucial role.
  • The ability to see and track how your customers interact with your business can give key insight on how to improve.
  • Funneling customers from different platforms into one location increases your ability to network effectively.
  • Utilize videos to convey information more effectively


  • Be proactive and strive to be in the driver’s seat.
  • Going above and beyond your core principles sets a standard for anyone who works with you.
  • Success as a company depends on the success of your customers and employees.

Final Tips

  • Properly focusing your effort is crucial to success.
  • Knowing your customers means knowing your business.
  • Strive to make connecting to you as simple as possible.
  • Keeping up with technology and trends in business and networking can help increase your overall productivity.


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Links to Resources Mentioned



See CardTapp in action here: dana.cardtapp.com