In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Kurt Elster. Kurt is a senior ecommerce consultant and the founder of ecommerce agency Ethercycle. He is the author of Ecommerce Bootcamp and the host of the Unofficial Shopify Podcast.
MAIN QUESTIONS ASKED:
- Tell us about your experience and how you got to where you are.
- Why Shopify?
- Where can people go wrong with ecommerce?
- Do you have any tips for growing your list?
- How do you gauge success with ecommerce?
- What advice would you give someone who wanted to get started in ecommerce?
KEY LESSONS LEARNED:
The Life of an Entrepreneur
- Follow the money, if a customer wants you to do something for them you should listen.
- Know what your goals are and your decisions become easier to see and make.
- Say yes to opportunities, you can’t know where they will take you.
- If something feels easy and people want to give you money for it, it’s because you’re good at it.
- Ecommerce allows you to quantify your results.
- Niching down allows you to specialize and become a leader in the space.
- The Shopify platform is simple, easy to use and develop for.
- Shopify is very stable, has a low barrier to entry.
- Shopify has native support for the Facebook pixel.
- Buy a premium theme, they are well tested and work. Check out Parallax, Retina, and Startup.
- The hardest part about building an ecommerce business is getting traffic to your site.
- Validate your idea first, build a list of 10 people who are interested in your product before you start.
- Build an audience before you begin.
- Narrow your focus and target a specific group of people.
- Extending customer lifetime value should be the focus of optimizing your site, a crazy, lazy, drunk should be able to use your site.
- Get your customer to describe your offering themselves and then use that information to write your copy.
- You should be passionate about the product you sell.
- Test your product by listing it on Amazon.
- Create interesting content and provide value around the product you’re selling.
- Preorders and crowdfunding are a great way to validate.
- Look for communities that are already talking about your niche and get involved.
- Free educational content is the way to get people onto your list.
- Focus on them instead of you.
- People don’t test their idea.
- Don’t deal with objections.
- No reason to trust the vendor.
- No way for the customer to contact you. Include your number in the header of the invoice.
- Don’t forget to validate first.
- Build an audience by giving them free, educational content.
- Say yes to opportunities when you’re just getting started.
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LINKS TO RESOURCES MENTIONED:
Product code: SUCCESS for 40% off the full course