Podcasts 101: Making Things Simple

Podcasts 101

To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing podcastingto the RSS feed.

Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the podcast as they are in their car, going for a jog or maybe just relaxing and enjoying a sunny day.

What is a Podcast?

Think of a podcast as a short or long radio program. However, unlike a radio program where you have to listen to it live or when it is rebroadcast, with a podcast you can download the file, store it, and play it whenever you want.

However, and more importantly, podcasts can be automatically located for you using an RSS feed. This allows you to select the type of content you want to listen to, which is just the same as having specific blogs or forums that notify you when subjects of interest are being discussed or are being added to the site.

Who has Podcasts?

Anyone can have a podcast, but for a business it is an excellent marketing tool. Since your target audience can pre-select for specific types of podcasts, the information you provide will already be of interest to those who listen.

In this way, a podcast is targeting qualified leads. Individuals from plumbers to executive coaches and attorneys to internet marketing experts can benefit from podcasts for their potential customers.

What are the Benefits?

You have probably already determined more than a few of the benefits to a business or a professional in having a podcast. A few to consider include:

  • The ability to speak directly to your target audience in a way that makes a personal connection.
  • The opportunity to capture attention, interest and curiosity about a topic that is related to your business, your interests, and your passions.
  • The ability to get your message out to the public in a way that complements your social media marketing, website, and traditional marketing programs.
  • Allows you to highlight relevant, timely, and interesting content in a way that is simple and fun to do.

Many people find that podcasts also allow them to reach individuals through sharing in ways they never imagined possible. Very popular podcasts will gain in listeners as well as in interaction through blogs or feedback.

Developing a podcast is easy, just take the time to prepare just what you want to discuss, and write it out in a script. Look for quality, clarity and information that will be relevant to the audience you want to appeal to.

Of course, choosing the right software to develop the podcast is important, and there are both free and more costly options out there. If you want to try it out, give a the free version a try, then move up to the software you purchase once you get your feet wet in the new technology.


If you need help getting started give us a call at 484-284-0933 – we do all project management surrounding podcasts interviews, hosting, graphics, show notes and marketing.  Or email us at info@smoothbusinessgrowth.com

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