Since the advent of the commercial internet, Stephen Woessner has collected tens of thousands of data points that have given him the ability to identify what he calls the 8 Money Draining Mistakes. These are the things that literally cause a website to leak serious money…every day. Stephen teaches companies and organizations how to fix them…and how to fix them immediately.
Stephen also teaches how to apply what he calls the 8 Money Making Opportunities. These are the things that really matter because they increase financial return on investment in the digital world by 200 to 500 percent or more in 12-months or less. And all of this can be done without needing technical skills.
Stephen is host of the Onward Nation podcast, CEO of Predictive ROI, and a digital marketing authority, speaker, educator, and bestselling author of two books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales through Viral Social Networking.
Clients include Cisco, Advisors Excel, Agency Management Institute, the University of Wisconsin-Madison, and others. Linda Fassig-Knauer, US Channels, Cisco Systems, said “Stephen really engaged the audience at our SMB Advisory Council. His presentation hit the mark.”
His digital marketing insights have been featured in Inc. Magazine, Forbes, Entrepreneur, and The Washington Post.
Stephen’s practical and tactical training sessions and keynote presentations teach the valuable principle of predicting and then measuring financial return on investment (ROI) before any action is taken. He has also developed a mathematical, patent-pending process that can be used to predict the increase in online sales a business can achieve based on his methods.
Main Questions Asked:
- The first of your “8 Money Draining Mistakes” is; no base lines or “SMART” (Specific, Measurable, Attainable, Relevant, Time sensitive) goals, what does that mean?
- You mention lack of distinction. Could you elaborate?
- What is the third mistake?
- Does your company help look at those measures like websites and how to get those bounce rates down?
- Number 5 is not knowing your customer, do you see this often?
- Mistake number 6 is poor customer experience. Could you tell us more about that?
- You say number 7 is too much institution speak. What does that mean?
- What do you mean by ambiguous calls to action?
- I saved number 4 for last as it scares a lot of people. Could you tell us about SEO (Search Engine Optimization) done poorly?
- How do you find what those keywords are that you need to focus on?
- What realistic expectations should people have?
- What do you mean by data collecting?
- Do you have a favorite SEO host?
- Are there any other tools to help beginners get rolling?
- What kind of services do you provide?
Key Lessons Learned:
Money Draining Mistakes/Money Making Solutions
- 1- There is incredible value in statistics and metrics. No matter the size or sophistication of your business, knowing exactly how it works or doesn’t work, and how people interact with it will save your time money and energy from being misspent.
- 2- Using the XYZ method (What you do, who you do it for, and the end result) you will have more of the right people stay, while simultaneously weeding out the people that aren’t right for your business.
- 3- Approximately 50-60% of the traffic we bring to our website will leave after only viewing it. Having a website design that is attractive, yet free from clutter, and has no more than 3 calls to action, you can reduce the bounce rate.
- 5- When sending out emails, etc, direct them at your customer, not customers. If you understand your customer and what they’re looking for you, have a much better chance of connecting and building a relationship with them.
- 6- When creating an online experience for your customers, don’t make the mistake of pushing forward too quickly. Establish a relationship with them by giving them your best stuff for free. They will fall in love with you and your business and be back for more.
- 7- Don’t try to sound bigger than you are. Just be you. Genuine and authentic. If your business is right for the customer’s they will appreciate your business for what it is.
- 8- Don’t make it hard for people to give you their money. Simplify man! Confused customers leads to a poor experience with your business.
- 4- Reverse engineer your posts. Start with SEO in mind before writing that next post and use it to drive your writing.
- If there is less than a million competing pages for a keyword in Google, you know it is used everyday yet isn’t overcrowded with competition.
- You can use things like Google analytics to collect data streams.
- Understanding your business and knowing your customers are both equally important and invaluable. Use any tools at your disposal to learn more about both.
- People are already attached to their money. Getting them to want to part with it is only half the battle. Make it easy for them to give it to you when they do.
- Begin with the end in mind. By knowing where you’re going it’s easier to take clear steps to get there.
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Links to Resources Mentioned