I am super thrilled to be speaking with Esther Kiss the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.
- How do you become an influencer?
- What should your goals be?
- How does media coverage help your business?
- How to get started so you can get media attention?
- Some of the mistakes people make when trying to get into the media?
- Press release is not the answer to media coverage – why?
Esther Kiss is the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.
These include interviews on podcasts, online radio shows, YouTube shows, webinars and presentations for telesummits and private, paid mastermind groups, as well as traditional media: TV, radio, newspapers, magazines, and more.
She works with luminaries and industry transformers such as Ryan Levesque (author of the #1 national bestselling book Ask), Ben Simkin (a.k.a. the 900 Million Dollar Man), and more. Esther’s work helped her clients bring in millions of dollars in additional sales.
Esther is also the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.
To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotions and long term collaboration.
Through their coaching program Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth.
Esther was featured in the documentary Inspired By 11, and she’s regularly interviewed in the media.
Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm Springs area with her three cats: Mr. RoofTop, Silkie and Scruffy.