Best Practices & Things To Stay Away From When Promoting Your Podcast On Social Media
Guest Blog from Baird Hall….
For most of us, long gone are the days when you can launch a new podcast, get featured on iTunes, and quickly rack up large of amounts of listeners. With more and more new podcasts being launched daily, it is becoming increasingly important to take control of your podcast marketing and figure out what does & doesn’t work. One of the best ways to drive attention to your podcast is by promoting it on social media.
In over the last 9 months (since our launch), over 7,000 podcast teaser videos have been created with Wavve and shared on social media. As a result, we keep a close eye on how podcasters promote & talk about their podcast episodes on social. We have seen a lot of different tactics used to promote podcasts on social media (some that work better than others.)
While the strategy that works best for your show will be unique, we wanted to share a few basic guidelines that can help you get off to the right start when promoting your podcast on social media.
Below are a few do’s & don’ts to follow when promoting your podcast on social media. To get some fresh ideas, we enlisted the help of our favorite podcast marketing experts using the following tweet:
“Don’t just tell the audience you have a new episode, tell them why they should listen. Podcasts aren’t free, it’s an investment of time”
FROM Mathew Passy of The Podcast Consultants & PodtoPod.com
If you are going to follow one rule when promoting your show on social, it’s this one.
Your prospective listener has limited time, probably subscribes to (at least) a half-dozen podcasts, and is being flooded with thousands of other marketing messages at any given time. Not to mention, there are (at least) dozens of other podcasts vying for their attention.
Why should someone take the time & effort to listen to your podcast?
This is the question that you need to answer with every tweet, Facebook post, and Instagram image/video that you post. Did you cover a specific topic they may be interested in? Did you bring on a guest that they would be interested in hearing? Each episode that you release should have at least a few “selling points”. Write these selling points down and weave them into the copy of each social media post.
Jason Marlowe & the team at Market House know a thing or two about marketing a podcast. They recently started The Lunch Break Marketing Podcast and had 200%+ growth in listens over the last month.
If you are creating great content, there should be plenty of quotable moments from your episode that could grab potential listeners attention. Heads up, finding the best quotes is more of an art than a science.
These quotes should embody the discussion of your podcast episode but not give away the main point. It should pique the interest just enough to encourage someone to click the link and want more. Find those few quotable moments that occurred just before you or your guest dropped that knowledge bomb.
But WAIT! There’s more… get the rest of this amazing blog from Baird Hall here:
Do’s and Don’ts of Promoting Your Podcast On Social Media