Social Ecommerce with Enrico Torres

Sep 23, 2016

Social Ecommerce with Enrico Torres

Social Ecommerce with Enrico Torres

[audio src="" /]

Social Ecommerce


In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Enrico Torres. Enrico is the founder and CEO of AppendMe, a new social ecommerce app.


  • How did you go from the restaurant business to the app business?
  • What is AppendMe?
  • How does the chat feature work?
  • What does social ecommerce mean?
  • What do you see in the future?


Building Apps

  • It will probably take longer than you think to develop an app.
  • Do the research beforehand.
  • Be responsive to your user’s feedback.
  • Developing for Android devices is especially difficult.


  • The app is mainly a social platform right now, the ecommerce and live streaming features are coming down the pipe.
  • It allows you to share various forms of media with people even if they don’t have the app.
  • It also allows the user to express themselves in a way they can’t do on other social platforms.
  • Cyber bullying was a major concern when designing the app.
  • AppendMe doesn’t have algorithms that determine what you see.
  • Messaging is built into the app with privacy being a major focus of the app.
  • Monetizing the app will involve the ecommerce portion with fees and membership levels that will be well below the level of other comparable platforms.

Social Ecommerce

  • AppendMe allows small businesses and regular users to buy and sell items within your local environment.
  • Reputation is a key part of the social ecommerce experience.
  • Businesses will be able to advertise on the platform and users will be able to search for items they are looking for.

Final Tips

Thank you for listening! If you enjoyed this podcast on social eCommerce with Enrico Torres, please subscribe and leave a 5-star rating and review in iTunes!


Enrico on LinkedIn