Social Media and Website Tips
In case you missed Week 2 of my Flash Briefings for Smooth Business Growth Flash Update… here are last week’s episodes!
Making Sense of Twitter Lingo
New to Twitter and the lingo has you befuddled? You hear other people dropping odd terms like hashtag, tweet, follow, mention..but what do they all REALLY mean.
I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.
Here are the meanings of the most common terms.
Tweet: It can be used as a noun or a verb, but essentially is referring to the post or message.
Hashtag: A hashtag means this number ‘#’ symbol marking a keyword or topic. This keyword is then searchable and you can view conversations that contained that hashtag/topic.
Handle: Your Twitter ‘handle’ is actually your Twitter name or address, kind of like your unique url. It’s your username, so that people can find you, and also mention you in their posts. It is preceded by the @ symbol and is linkable. (@JohnDoe)
Retweet: You are sharing, posting or forwarding someone else’s ‘tweet’ to your followers.
How To Get More Folks On Each Social Media Platform
You may have a ton of followers on Twitter, but not so much on Facebook and wonder how can you grow the Facebook Platform?
I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.
Here is a quick tip to cross reference your Social Media Platforms.
Social Media Platforms: Don’t assume that those who follow you on Twitter are automatically ‘liking’ you on Facebook or checking out your boards on Pinterest. Promote all of your sites and pages on each platform to take advantage of the following you have on each one, and to ensure they know how to find you on other social media platforms! For example, all your followers on Twitter, let them know you have a Live Facebook coming up and share that link – invite them to check out your content on another social media platform.
Have a profitable and productive week and may the winds always be at your back!
How To Get Your E-List Subscribers Engaged on Social Media
You want your prospects to engage in your content in as many platforms as possible. The more they engage with your social media the better, so how do you get them involved?
I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.
Here is a quick tip to cross reference your Email Marketing and Social Media Platforms
Invite your email subscribers to ‘like’ you on Facebook, to retweet, to share and to connect. Put links to your social media platforms in your emails in a spot that is easy to see. Whether it’s a simple weekly ‘tip’ email, an ezine or a solo marketing email for a specific campaign, it’s super easy and so important. Don’t be afraid to share snippets to posts or links to Live Facebooks to entice them to look at more and then connect on that social media platform.
The Shocking Thing That Is Missing From So Many Websites
Sometimes we are so focused on the lead magnets, or About Us or our services that we forget ONE crucial thing on our website… what is it?
I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.
Here is the shocking thing that is often missing from websites. Your Social Media Icons and invitation to connect with you on social! Don’t make folks search for it. Put it at the top AND the bottom AND on your About Us Page and Contact Page. In fact, add a widget on a sidebar that shows the newsfeed from Facebook, it may peak their interest when they see an interesting post and head there.
You WANT them to engage in your social too after all!
A Creative Way To Re-Use Your Blogs
So much work goes into your blogs, right? So how can you re-purpose it in a creative way?
I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.
A really fun way to re-use your blog content is to create a Slideshare. Often blogs have 10 tips to XYZ. You can create a slide for each ‘tip’, have a quick intro and of course great call to action at the end.
It doesn’t have to be long or elaborate, just visually appealing and informative. Check out some great presentations on www.slideshare.com.
It’s easy to create a slideshow using Powerpoint and upload it to Slideshare (or another site). Share the link on your social media platforms or embed it into a blog post for extra visibility!
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