Podcast Project Management
Podcasting means you have a ton of content to share and need a social media scheduler app- but do you have the RIGHT one? My go to tool is Social Champ, so I have a return visit from Sameer Ahmed Khan to share what you need to ‘know’ about algorithms, what social media metrics to focus on, AI, what’s hot and working right now (hint carousels and reels).
Sameer Ahmed Khan, is a seasoned expert in social media strategy and content promotion, make a return to the podcast. He is here to shed light on crucial aspects that every podcaster and content creator should ‘know’ to navigate the dynamic world of social media.
He shares his tool – Social Champ, a powerful social media scheduler app that helps streamline content dissemination and maximizes your reach. With this handy tool in your arsenal, you can focus more on crafting compelling content and engaging with your audience while Social Champ handles the rest.
Throughout this insightful discussion, we will dive deep into the intricacies of algorithms, demystify the enigma of social media metrics, explore the wonders of AI in content promotion, and uncover the hottest trends that are currently sizzling on the social media platforms. From captivating carousels to mesmerizing reels, we will learn how to leverage these features to captivate our audience and drive our podcast’s popularity to new heights.
So, if you’re eager to take your podcast and social media game to the next level, buckle up and join us as we embark on this journey of discovery. Let’s unlock the potential of your podcast and conquer the world of social media together!
In This Episode
- ([01:59]) Social media scheduling and changes in the industry over the years
- ([04:12]) Myth surrounding social media schedulers and their impact on reach
- ([05:27]) Understanding and overcoming social media algorithms for enhanced reach and engagement
- ([08:28]) Challenges of promoting external links on social media platforms like Facebook.
- ([09:27]) Strategies for promoting external links on social media platforms: use of video clips and gamifying engagement.
- ([11:40]) Engagement automation and bot usage in social media marketing
- ([12:50]) Metrics to consider when using social media schedulers
- ([15:36]) Using sentiment analysis to understand audience reactions and improve content strategy
- ([16:59]) The capabilities of AI in generating text, images, and ideas for social media posts.
- ([19:14]) The effectiveness of carousels in Social Champ
- ([22:26]) Why is Social Champ a game changer?
- ([24:12])The impact of post length on different social media platforms
- ([26:03]) Social Champ’s customized content composer for different social media platforms
- ([27:00]) Top three tips for podcasters to automate and share their content
- ([31:54]) What lies ahead for Social Champ?
**The Evolution of Social Media**: Join us on a journey down memory lane as we reminisce about our first meeting at a social media marketing event in 2016. We marveled at how platforms have evolved, introducing features like Instagram Reels, IGTV videos, and the TikTok phenomenon. Stay ahead of the curve with Social Champ!
**Why Social Champ?**: Discover the power of Social Champ through my personal experience. I shared how this incredible tool handles various features like tagging guests, changing thumbnails, and using hashtags effortlessly. Sameer echoed my sentiments, emphasizing the importance of continuous improvement in any journey. Don’t miss out on this game-changer!
**Busting Myths**: Let’s debunk the myth that social media schedulers impact reach. Sameer clarified that Facebook no longer penalizes third-party schedulers, making them a time-saving tool without compromising your reach. Maximize your efficiency without sacrificing your audience!
**Promoting Content**: Learn the secrets of promoting content outside of Facebook’s ecosystem. Sameer shared some clever tricks to navigate these limitations, like posting the link in the first comment or gamifying engagement. Expand your reach and captivate your audience!
**The Power of Analytics**: Discover the metrics that truly matter. Sameer stressed the importance of shares as a metric for branding and awareness. He also highlighted the value of measuring how long viewers watch content to gauge its resonance with the audience. Unleash the power of data-driven decision-making!
**AI and Creativity**: Witness the perfect blend of AI and human creativity. We agreed that AI is not a replacement for human creativity but a tool that speeds up the process and generates catchy titles. Sameer shared how Social Champ uses OpenAI to generate text, images, and ideas for social media content. Experience the future of content creation!
**The Carousel Effect**: Capture attention and convey multiple messages in a single swipe. We discussed the effectiveness of carousels and how Social Champ allows users to upload pictures in a specific order to create captivating carousels. Engage your audience like never before!
**Tailoring Content**: Unlock the secrets of tailoring content to different social media platforms. Sameer emphasized the importance of understanding platform-specific preferences. He shared that long-form posts work well on LinkedIn, while shorter content with a good quote tends to work best on Facebook. Optimize your content for maximum impact!
**Customized Content Composer**: Discover the power of the customized content composer feature of Social Champ. Create specific content for each social media platform effortlessly. Streamline your content creation process and deliver tailored messages to your audience!
**Tips for Podcasters**: Get insider tips from Sameer on how to optimize your podcasting experience. He suggested connecting the podcast’s RSS feed to Social Champ’s RSS reader for automatic sharing on social platforms. He also recommended repurposing old podcast episodes to maximize your reach. Take your podcast to new heights!
I highly recommend Social Champ, a social media scheduler app, for its innovative features and excellent customer support. I’ve added it to my list of podcasting tools, and I’m sure you’ll find it as useful as I do.
Don’t miss out on the opportunity to revolutionize your social media scheduling. Join the Social Champ community today!
About Sameer
Sameer Ahmed Khan, co-founder, and CEO of “Social Champ,” an automation platform for social media management. Founder of “OuzelSystems,” a software consulting firm focused on cutting-edge technologies. Experienced speaker in universities, podcasts, and webinars, sharing insights from previous start-up ventures, like “GameOChat,” “Educating Dreams,” and “RemindZapp,” helping new entrepreneurs avoid costly mistakes. Conducts coding and social media workshops for kids, university students, and professionals. Holds a Bachelors’ Degree in Computer Science from the University of Karachi, ranking 2nd in his class. Former Nokia Developer Champion, Microsoft Certified Professional & Specialist, Microsoft Community Speaker, and ex-Microsoft Student Partner.
Resources & Links:
Leverage Your Podcast Show Host
Sameer Ahmed Khan
- https://www.linkedin.com/in/sameerahmedkhan/
- https://www.sameerahmedkhan.com/
- https://www.facebook.com/SameerAhmedKhanOfficial/
- https://twitter.com/Sameerpeace
- https://www.instagram.com/sameerpeace/
Mentioned
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