Get the scoop on how to maximize the value of the content for
🎙️ Lead Generation
🎙️ Repurposing Content to attract and convert
And the missed opportunities when you DON’T do all these things!
Here are some key moments…
The Podcast Leverage System [00:02:06] Lyndsay talks about her business and her system called the Podcast Leverage System, which helps podcast hosts and guests maximize the value of their podcast content.
Leveraging Podcast Content [00:03:54]Tori and Lyndsay discuss the importance of leveraging podcast content for SEO, visibility, authority, and lead generation.
SEO and Lead Generation [00:08:14]Lyndsay discusses the importance of leveraging podcast content for SEO, visibility, authority, and lead generation. She also talks about the missed opportunities that guests often overlook when they don’t take advantage of the content that hosts create for them.
Maximizing Content Reach [00:10:12] Lyndsay emphasizes the importance of maximizing the reach of podcast content by recording video, posting on YouTube, and being on various podcast directories. She shares her experience of getting more downloads and traction on Good Pods.
Paid Advertising [00:12:59]Lyndsay talks about the difference between organic and paid advertising in the podcasting space. She shares a strategy of using Facebook ads to put video snippets in front of an audience that would take longer to reach organically. She also emphasizes the importance of working out the kinks and checking the stats before implementing paid advertising.
The Importance of Repurposing Content [00:15:51] Lyndsay discusses the missed opportunities that podcast hosts and guests often overlook when they don’t take advantage of the content that hosts create for them. She emphasizes the importance of repurposing content for SEO, visibility, authority, and lead generation.
The Value of Putting Your Spin on a Topic [00:17:17]They discuss the value of putting your spin or your voice on a specific topic, even if somebody else has talked about it. They explain that each person is unique, and there is value in presenting a topic in a different way.
Biggest Mistakes Made by Podcast Guests and Hosts [00:19:34]Lyndsay shares the two biggest mistakes made by podcast guests, which are not providing a resource or lead magnet and not leveraging the content created for them. She also shares the biggest mistake made by podcast hosts, which is giving up too soon and not using all the connections and collaboration opportunities available.