Dan Kennedy says that “All wealth is based on systems.” and his good friend Keith Lee states that “For a business owner, systems set you free.”
I couldn’t agree more! Systems are critical to being organized, increasing customer service and efficiency. When you have repetitive tasks or scenarios in your business it’s wise to create a system of procedures. So what are some basic systems and how do they help?
Client On Boarding: Having a system or set of procedures to ensure all steps are carried out when bringing in a new customer is key. It makes that great first impression and validates the decision they’ve made. This would include emails, thank you pages, worksheets, forum or membership site access, follow ups, welcome calls. It shows you are organized, care about them, have the utmost customer service and of course nothing is getting missed.
Opt In’s: Do you have a plan or set of tasks of capturing leads, thanking them for entering their email and saying yes to your opt in? What about delivery of goods, follow up and auto responders to bring them further into the sales funnel? All of these systems and procedures are key to sales conversion.
Podcasts: Anyone that does a podcast show knows there are a lot of moving pieces. Scheduling, getting show notes, bio’s and headshots, graphics, uploading into itunes and your website and of course promoting them and informing & thanking the guest. Systems ensure you meet deadlines, don’t miss a step and stay consistent.
Social Media: Having a system and set of routine ensures that your branding and exposure remains consistent and grows. The goal is to have followers and engage with your community. The only way to do this is to have a system in place to ensure posts are pre-scheduled and you monitor your platforms on a regular basis. It’s all key to marketing your business successfully.
Sales: To maximize your sales conversion it’s imperative to have a system in place to follow up on your prospects, categorize your customers and leads and create tasks accordingly, plus have some auto responders to bring them further down your sales funnel.
These are just a few samples of SOME of the systems you can put into place to streamline your business, ensure you are consistent with your branding and marketing, give greater customer service and essentially grow your business at a faster rate.
Do you need helping putting systems in place without worrying about all those details – contact Smooth Sailing at firstname.lastname@example.org
Stay tuned for next week’s blog that will talk about my favorite tools that will aid in setting up and carrying out these business growing systems.